Publishers Seminar, Milano, 2008

Publishers seminar, Milano, 23, 24 October 08 Jolly President Hotel, Largo Augusto 10, Milano

Thursday, 23 October

  • Welcome address by Rik De Nolf, the EBP President and Gabriele Capolino, the Editor-in-Chief of Milano Finanza
  • How to engage new young users – Lorenzo Montagna, Commercial Director, Yahoo! Italia
  • Attracting young readers, Daniel Hertzberg, the International Editor of WSJE
  • Luna: a magazine for women attached to a business paper – Carlo Parpinelli, marketing manager and Giampietro Baudo, editor in chief
  • Why Swiss Financial Newspapers lose a significant portion of their revenue to the Internet, Philipp Portmann, Fundinfo
  • Business newspapers and luxury brands, a convenient wedding? – Michele Norsa (Ferragamo), Matteo Montezemolo (Poltrona Frau), Umberto Angeloni, Umberto Angeloni, luxury expert, anchors Giulia Pessani and Gabriele Capolino, Milano Finanza
  • Decision! Breaking new ground with business press – Morten Micalsen, CEO of MindShare
  • Why are Polish traditional business media fighting a lost battle against business and financial portals, Gerd Bielenberg, Handelsblatt


Friday, 34 October

  • Sharing and licensing content – Gabriele Capolino, Editor-in-Chief of Milano Finanza
  • Press cuttings companies – pirates or friends – Andrew Hughes, NLA
  • Is Google a publishing house – Massimiliano Magrini, Country Manager, Google Italia
  • E-paper: an example of Les Echo – Willem Endhoven, iRex Technologies

Interview with Marco Voena, the world famous art dealer and a guest speaker at the dinner, by Beatrice Panerai.