Thursday, 26 October
Welcome address by Ralph Büchi, EBP President
- Internet strategy of Les Echos – Philippe Jannet, Director of electronic information of Les Echos
- Multimedia strategy of het Financieele Dagblad – Jelle Buizer, Internet Product Manager of het Financieele Dagblad
- Børsen’s strategy on free vs. paid-for information and how did Børsen respond to recent freesheet explosion – Jes Richard Møller, Marketing Director of Børsen
- Free vs. paid-for information – a view of a freesheet publisher Hervé Pointillard (former CEO of 20 minutes)
- Building your Brand through Digital Offerings – videoconference with Claudia Flowers, Senior Vice President and Steve Ennen Vice President of American Business Media
- Article about the future of newspapers, published in the Economist in August 2006 – summary presented by Slobodan Sibincic, EBP Secretary General
- Round table discussion about strategies on free vs. paid-for information and internet, moderator: Christian Rainer, Editor-in-Chief of trend
Friday, 27 October
- What do advertisers expect from business papers? – Jorge Castela, leading Portugese marketing expert
- How to find new niche markets for the new business opportunities? – Joao Luis de Sousa, Vida Económica
- Gentleman – two years after – Giulia Pessani and Carlo Parpinelli, Milano Finanza
- “pmelink.pt – going beyond the plain online information source” – Pedro Vozone, Director of Purchasing and Business Development