Publishers Seminar, Berlin, 2005

Marketing Seminar Berlin, 27 and 28 October 2005

Thursday, 27 October

Welcome address of EBP President Ralph Büchi
Welcome address of Stefan von Holtzbrinck
Welcome address of Gerd Bielenberg, Commercial Director GWP international

  • Shaping the future of the newspaper  – Jim Chisholm, Consultant to WAN
  • Outsourcing of stock market and fund listings – Dieter Moritz, Sales Director VWD Vereinigte Wirtschaftsdientste
  • Educational publishing as a new publishing idea – Dr. Wolfgang Stock, Managing Director of Spotlight Publishing Group
  • Business media have become media brands – they should act according to it!  – Uli Veigel, CEO of Advertising Agency & Marketing Service Agencies, Grey
  • Conferencing as a profitable brand-extension – Alfred Möllenbeck, Euroforum
  • European trends, formats, pricing  – Andreas von Buchwald, OC&C Consultancy
  • Electronic paper, a marketing challenge for newspaper publishers ) – Willem Endhoven, Philips Electronics

Friday, 28 October

  • Paid-for online content – an American perspective – Jones Hayden, Wall Street Journal Europe
  • Print and online convergence – a Nordic outlook – Hannu Ollikainen, Talouselämä
  • Starting a print publication online – Mag. Alexander Mitteräcker, der Standard/Bronner Online AG