Thursday, October 12th
09:00 Welcome and introduction , Dr. Heinz-Werner Nienstedt, Verlagsgruppe Handelsblatt
09:30 Multi channel marketing of a leading brand, Dr. Olaf Göttgens, BBDO
11:00 Brand strategies in the multimedia age, Dr. Heinz-Werner Nienstedt
11:40 Global marketing of The Economist, Christopher Collins, The Economist
13:40 Loyalty of advertisers, en Sunmo and Stefan T. Nero, Dagens Industri
14:20 Newspaper supplements strategy, Roberto Fargion, Il Sole 24 Ore
15:00 Advertising strategy of a startup, Barry Henderson, Business a.m.
16:10 Cross media marketing, Eero Tuomisto, Kauppalehti
16:50 Cross media marketing, Kenneth Herts, Wall Street Journal Europe
Thursday, October 13th
09:05 Costumer Relations Management, Dirk Vandekerckhove, Trends, and Bart de Ruijter, De Financieel Economische Tijd
09:50 Knowledge Management System, A corporate infrastructure to create, correlate, retrieve and transform
knowledge to support future business initiatives, Gabriella Franzini, Eidos Media
11:20 What do media planners except from business publishers these days, Bernd Reuter, Carat International
12:20 Perspectives and possibilities of one to one communication, Dr. Heinz Dallmer, AZ Bertelsmann direct
14:30 Selling ad space via internet, Dr. Hans-Hendrik Puvogel European MediaXchange Ltd.fan T. Nero, agens Industri