Publishers Seminar, Berlin, 2000

Thursday, October 12th
09:00     Welcome and introduction , Dr. Heinz-Werner Nienstedt, Verlagsgruppe Handelsblatt
09:30    Multi channel marketing of a leading brand, Dr. Olaf Göttgens, BBDO
11:00    Brand strategies in the multimedia age, Dr. Heinz-Werner Nienstedt
11:40    Global marketing of The Economist, Christopher Collins, The Economist
13:40    Loyalty of advertisers, en Sunmo and Stefan T. Nero, Dagens Industri
14:20    Newspaper supplements strategy, Roberto Fargion, Il Sole 24 Ore
15:00    Advertising strategy of a startup, Barry Henderson, Business a.m.
16:10    Cross media marketing, Eero Tuomisto, Kauppalehti
16:50    Cross media marketing, Kenneth Herts, Wall Street Journal Europe

Thursday, October 13th
09:05    Costumer Relations Management, Dirk Vandekerckhove, Trends, and Bart de Ruijter, De Financieel Economische Tijd
09:50    Knowledge Management System, A corporate infrastructure to create, correlate, retrieve and transform
knowledge to support future business initiatives, Gabriella Franzini, Eidos Media
11:20    What do media planners except from business publishers these days, Bernd Reuter, Carat International
12:20    Perspectives and possibilities of one to one communication, Dr. Heinz Dallmer, AZ Bertelsmann direct
14:30    Selling ad space via internet, Dr. Hans-Hendrik Puvogel European MediaXchange T. Nero, agens Industri