Publishers Seminar, Barcelona, 2001

Monday, November 19th
10:00    Welcome Address , Hans-Jacob Bonnier, EBP President
10:10    Welcome Address, His Excellence Joan Clos i Matheu, the Mayor of Barcelona
10:25    Introduction Of Our Host, Tom Burns, Grupo Recoletos
10:40    How to increase loyalty of subscribers – Jes Richard Moller, Borsen
11:45    Panel discussion on readership surveys – what can we learn from them – moderator Henrik Lemvigh, Dienas Bizness
15:00    Changes of advertising after September 11th – José Luis Nueno, IESE
15:45    Advertising – today and in the future – Sergio Lorca, Initiative Media Worldwide IGC
16:50    Panel discussion on advertising – moderator Gerd Bielenberg, GWP – Handelsblatt

Tuesday, November 20th
9:00    Preview of the second day
9:05    The Beleggersnet case – the financial information site of Roularta – Dirk Vandekerckhove, Roularta
9:50    Launch of Switzerland’s first personal finance magazine in turbulent times – Ralph Büchi, HandelsZeitung
11:00    The investors’ competition – a powerful marketing tool in a difficult market – Herman Verwimp, de Financieel Economische Tijd and Dirk Vandekerckhove, Roularta
11:45    Moving into new activities – infocards, congress guides, and yearbooks in medical field – Geert Wellens & Luc Van Roey, Biblo