Monday, November 19th
10:00 Welcome Address , Hans-Jacob Bonnier, EBP President
10:10 Welcome Address, His Excellence Joan Clos i Matheu, the Mayor of Barcelona
10:25 Introduction Of Our Host, Tom Burns, Grupo Recoletos
10:40 How to increase loyalty of subscribers – Jes Richard Moller, Borsen
11:45 Panel discussion on readership surveys – what can we learn from them – moderator Henrik Lemvigh, Dienas Bizness
15:00 Changes of advertising after September 11th – José Luis Nueno, IESE
15:45 Advertising – today and in the future – Sergio Lorca, Initiative Media Worldwide IGC
16:50 Panel discussion on advertising – moderator Gerd Bielenberg, GWP – Handelsblatt
Tuesday, November 20th
9:00 Preview of the second day
9:05 The Beleggersnet case – the financial information site of Roularta – Dirk Vandekerckhove, Roularta
9:50 Launch of Switzerland’s first personal finance magazine in turbulent times – Ralph Büchi, HandelsZeitung
11:00 The investors’ competition – a powerful marketing tool in a difficult market – Herman Verwimp, de Financieel Economische Tijd and Dirk Vandekerckhove, Roularta
11:45 Moving into new activities – infocards, congress guides, and yearbooks in medical field – Geert Wellens & Luc Van Roey, Biblo