Publishers Seminar 21/22 October, Rome 2004
Thursday, 21 October
1st module – advertising sales
Welcome address of EBP President Ralph Büchi
- An overview of the advertising business in 2004 – Massimo Costa, President and CEO of Young & Rubicam Italy
- Feedback on the questionnaire “Advertising climate 2005 – The Publishers’ point of view” – Gerd Bielenberg, GWP (Verlagsgruppe Handelsblatt)
- The global advertising strategy of Allianz (what advertisers expect from media) – Bianca Brück Sartorius, OMD
- Success of lifestyle supplements – Giulia Pessani and Enrico Torboli, Milano Finanza; a view of a client will be presented by Michele Norsa, Valentino
2nd module – circulation
- Kauppalehti Saturday edition – Hannu Leinonen
- Dagens Naeringsliv success story: from 20.000 to 70.000 subscribers – Gislaug Rydland
- Trends, a brand in different appearances – Dirk Vandekerckhove
- Reaching 1 % penetration in a very small market – Jurij Giacomelli, Finance
Friday, 22 October
3rd module – content redistribution/new business models
- Borsen Business Net story – Jes Moller and Jens Nicolaisen
- French publishers and vertical surveys the example of IPSOS Financial Decision Makers” – Alice Suric and Marie-Louise Roedler, La Tribune
- Maximising revenue from secondary distribution – ewspaper Licensing Agency
- Handling copyright issues at het Financeele Dagblad – Jelle Buizer
- Legal aspect of redistribution/copyright – Slobodan Sibincic